The Power of E-Commerce in the Global Trade Industry: A Realistic Approach to Expedite Virtual Market Place and Online Shopping from anywhere in the World.

E-Commerce in the Global Trade Industry

Authors

  • Abu Sayed Sikder University of Ballarat
  • Stephen Rolfe University of Ballarat

DOI:

https://doi.org/10.70774/ijist.v1i1.3

Keywords:

e-commerce, global trade, virtual marketplaces, online shopping, transformative impact, technological advancements, benefits, challenges, cross-border transactions.

Abstract

This research paper delves into the transformative influence of e-commerce within the expansive realm of global trade. Focused on elucidating the dynamics of cross-border online shopping, the study scrutinizes the intricate interplay between consumer behavior and cybersecurity measures, crucial in fostering trust and fortifying the online marketplace. Two key domains are meticulously examined. Firstly, an in-depth analysis probes into the multifaceted realm of Consumer Behavior in Cross-Border E-commerce Transactions. Through comprehensive surveys and literature reviews, the study explores the nuanced factors shaping consumer decisions, encompassing cultural disparities, risk perceptions, payment preferences, and logistical concerns. Secondly, the paper meticulously investigates Security Measures and Protocols vital in allaying consumer apprehensions. Employing empirical studies and industry reports, the research evaluates the efficacy of security measures in addressing data privacy, payment security, and product authenticity, pivotal in nurturing consumer trust and bolstering confidence in cross-border transactions. Leveraging a mixed-methods research approach encompassing statistical analyses, graphical representations, and historical cyber threat assessments from 2000 to 2011, this paper unfolds the evolving landscape of global e-commerce. It underscores the escalating significance of convenience, product diversity, competitive pricing, and robust cybersecurity in shaping consumer preferences and purchase behavior in the burgeoning digital marketplace. In conclusion, the findings underscore the critical need for continuous advancements in cybersecurity protocols and a comprehensive comprehension of consumer behavior to enhance the cross-border e-commerce experience. This study advocates for ongoing improvements in security frameworks and a holistic understanding of consumer behavior, pivotal in fortifying the global trade industry's resilience in the face of cyber threats while nurturing a trustworthy and seamless online shopping environment worldwide.

Published

2011-10-27